January 20, 2020 sortd

Why do we need branding guidelines?

Sortd penetrates into the market with a magical tool that assures guaranteed success. Sortd does not budge an inch without running the branding guidelines censor machine. The key to our success lies in ensuring that our clients meet our strong, comprehensive, and standard branding guidelines.

Why is it so important to meet certain branding standards? The answer is simple. Check out our blog on How does branding impact the market?

Let’s dig more into this concept and see if we can mine some gold!

Manufacturers in the market are of two kinds. One section that is fully aware of the digital marketing strategies and its contribution in increasing sales. However, there is another majority that is clueless and unaware of the benefits and advantages that digital maketing can bring to their business. These sections comprise of the small and medium businesses which surprisingly engulf a major portion of the market in India. Ramping up this crowd is a huge challenge which, if taken, can be disastrous and time consuming.

Hence, Sortd! is the go-to place, a one-stop shop for digital marketing solutions. The foundation and starting point for every client request, in Sortd, is to ensure they abide by the branding guidelines. The obvious next questions that crop up are: What are these branding guidelines? Why are they so important?

Branding style guide

Branding guidelines is a style guide that governs the composition, design, and the general look-and-feel of the company’s branding. It dictates the content of a logo, blog, website, advertisement, and other similar marketing collaterals. For example, if you are able to spot a product from a mile away at the grocery store, then, this means that the product has a memorable brand with an increased recall value.

The best brands stick in our brains because their presence is defined by a set or repeated attributes. The logo, fonts, colors, and images are repeated so as to become instantly recognizable. It is this repetition that brings a clear sense of reliability and security.

When you picture the most recognizable and reputed brands, you will learn that you recognize them because of the consistency across the messaging – written or visual – that these brands broadcast. In conclusion, it is absolutely right to say that one of the most important branding guideline is “Consistency”.

Mission statement

Another guideline that builds the reputation and recognition of a brand is its “Mission Statement”. A mission statement ensures that every piece of content you create for your brand is working toward the same goal and, ideally, strives to solve the same problem for your customer. Your mission statement can be any of the following:

Buyer persona

Of what use is your mission statement, logo, blog, website, if you do not know for whom your brand publishes content. Another important guideline is to know your target audience. In other words, a buyer persona – a fictional representation of your ideal customer. This can include details such as your customer’s age, gender, job title, and professional challenges as well.

Understanding your buyer personas allows you to understand the best ways to reach each of your different customer groups, just as you intuitively know how to best reach and speak to different groups of people in your personal life.

Color palette

Color is a powerful communication tool that gets your audience to see what you want them to see, feel what you want them to feel, and do what you want them to do. It plays a key role in determining how a brand is perceived and has the potential to attract the right kind of customers, clients, and blog readers. Some challenging questions many creative entrepreneurs face include:

Sortd guides and provides you with the right answers for all of the above questions. A basic understanding of color psychology and a little creativity gives you the distinct color palette you require.

 No matter what colors you use for your colour palette, make sure you identify their HEX or RGB color codes. These codes consist of numbers and letters to help you recall the exact shade, brightness, contrast, and hue you want associated with your brand, so your colors don’t gradually drift in appearance as you create new content.

Editorial style guide

Nowadays, an editorial style guide is the bread and butter of an authoritative brand.

This component of your brand style guide can have strong implications for your PR team, as well as the people who write articles, scripts, blog posts, and website copy for your company. An editorial style guide’s main job is to commit to an editorial style-book, how to phrase certain products, topics the brand can and cannot write about, and even other companies the brand can and cannot mention. However, a brand’s editorial style guide can also go into much deeper details about your buyer persona: what they like to read about, where they read it, their general reading level, and so on.


All good brands have a great style guide. Creating a simple booklet that catalogs the specific colors, type, logos, imagery, patterns, taglines, etc. of a brand makes sure the brand machine runs smoothly.

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