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Sortd! – A Manufacturer’s One-Stop Business Mall

Sortd! offers a wide spectrum of digital marketing strategies along with solutions that provide ROIs  to clients in unexpected timelines.

How do we, at Sortd, achieve this?

The key to our success lies in providing end-to-end solution to our clients. What does this entail? Well, our journey starts from understanding client requirements, conceptualizing their brand, providing brand guidelines, decoding a mission statement, analyzing the target audience, identifying a suitable marketing strategy, and last but not the least implementing a result oriented solution tailored to customer success.

Does this sound like a fairy tale?

If yes, then you are absolutely right. It is a fairy tale come true. When there is a strong will coupled with talent, commitment, dedication, and an intense passion to see a smile on the client’s face, you undoubtedly find yourself SORTD!.

On a serious note, to know more about our success strategies check out the following blogs:

To know more about our success strategies check out the following blogs:

  1. How does branding impact the market?
  2. Why do we need branding guidelines?
  3. How to create digital marketing strategies?
  4. How to increase traffic through SEO

How to increase traffic through SEO

SEO, also known as search engine optimization, improves your visibility in relevant search engine results pages thereby increasing traffic, leads, and higher sales and conversion.

But how, exactly, does it work? Let’s look at how adding keywords to various site elements improve your chances of ranking well in search engines?

The three crucial elements of SEO that increase your website traffic include:

  • Keywords
  • Content
  • Off-page signals

Keywords

The most basic aspect of SEO is including keywords in your title and header tags, meta descriptions, and body copy. Every time you use a search engine, you are using keywords. It is a best practice to commence your SEO campaign with keywords. Knowing what your audience is searching for is a powerful advantage.

So what kind of keywords should you use? Here are few tips that will help you decide on what keywords to use?

Tips

  1. Make a list of all the topics that you want your website to talk about.
  2. Then, group them into broader buckets such that each bucket covers a page or a set of pages on your website.
  3. Once you have the topics, expand them into a list of keywords.
  4. Take a topic and brainstorm all the possible ways that a user would search for that topic. Place yourself in the user’s shoes and imagine what words the user would use to find your content.

Example

If your business is a car dealership, using “cars” as the keyword is very generic as there are thousands of other sites about cars. Instead, aim to include long-tail keywords like “used car dealership”. In this way, your keywords have a better chance of ranking well and attracting qualified traffic. In addition, you should also include location-based keywords like “used car dealership in <your suburb and city>. This will make the search even more targeted.

Additionally, there are third-party tools that let you run reports and give you a picture of keywords your site is ranking for. This will help in giving you a starting point. Another way is by using related searches to expand your keyword target.

Content

Content on your website must be substantial and quality driven. Search engines look at a few signals to determine whether or not your content is work recommending.

Here are few considerations that you must take while writing content:

  • Length
  • Freshness
  • Internal linking

Length

Content must be concise yet comprehensive aiming at quality over quantity. You must aim to write your page content to get more traffic by being more relevant to search queries. You can do this by following the below mentioned on-page principles to improve on-page SEO.

  • Write better title tags
  • Write better meta descriptions
  • Pay attention to your URLs

Freshness

Search engines prefer sites that are “fresh,” or regularly updated. This means that you can’t just create a bunch of pages and then let them sit for months at a time, hoping that your site traffic will improve. Of course, if you are happy with the content on those pages, there’s no need to change them just for SEO purposes. Instead, consider starting a blog. Even if you only post once a week, this will show search engines that your site is being maintained and updated regularly.

Internal linking

Considering that your site probably only spans one or two industries or interests, there’s a good chance that some of your pages, articles, and blog posts are related. Whenever possible, link this content together. If you’ve written a post about home decorating, for instance, link it to an earlier post about interior design—and vice versa.

Off-page signals

Your website is ranked based on the number of unique domain names linking back to your site, indicating how many site owners are referencing your content.

Guest blogging

Guest blogging is taking the advantage of producing content for another website. If allowed, add links to your website in the article. In this way, you can attract new audiences and bring more visitors to your website.

Outreach

Links on your website act as votes for its content and quality. When you link content from another site to your website, it positions your website as a reliable source of knowledge and strengthens your search engine rankings. Hence, it is worth spending some time to get them.

Conclusion

This article will provide you enough insights, tips, and considerations to develop a robust SEO strategy.

How to create a digital marketing strategy?

Before gatecrashing into digital marketing strategies, let’s first get familiar with marketing strategies and how it differs from a digital marketing strategy. Watch out guys! this understanding will help you decide the right implementation strategy. It could be one (marketing strategy) or the other (digital marketing strategy) or both. Well, Sortd doesn’t compromise; especially when our mission statement is customer satisfaction.

Marketing strategy

A marketing strategy demands a plan that enables you to meet specific marketing-related goals in a SMART way. Why do you need SMART goals? Well, your goals need to be Simple, Measureable, Achievable, Realistic, and Time bound. This approach takes into consideration the current business performance, the missing pieces, and the steps to accomplish the objective that you have set.

To dive deeper into this, let’s understand what is meant by a strategy? Irrespective of marketing or digital marketing, a strategy comprises of the following three parts:

 A strategy doesn’t just define what you do. It’s as much about what you don’t do and what you shouldn’t be doing.

The basic marketing strategies that are commonly utilized by teams across a range of industries include:

Now that you’ve understood what a marketing strategy is, let’s see how it differs from a digital marketing strategy.

Digital marketing strategy

What is a digital marketing strategy?

A digital marketing strategy is a plan that helps your business achieve specific digital goals through carefully selected online marketing channels such as paid, earned, and owned media.

Creating a digital marketing strategy involves the following steps:

Build your buyer persona

Why do I need to know the gender, age, or job title of my target audience? How does it matter to me if the buyer is young or old? Well, if you want your marketing strategy to move in the right direction, it is important to gather and collect information about your buyer persona based upon real data. A mixture of customers, prospects, and people outside your contacts database must be a part of your research pool.

What kind of information should you gather to build your buyer persona? Although this may vary depending on the business and the product, listed below are some pointers that you use:

  • Demographic data such as location, age, job title, income, and so on. You can use the web analytics tool to extract the location your website traffic is coming from. You can gather age and job details by identifying trends in your existing prospect and contact database. Sensitive information like personal income must be gathered via interviews.
  • Psychographic information such as goals, challenges, hobbies, and priorities. Depending on what challenge your product or service solves, you may already have a fair idea of the goals of your buyer persona. Cement your assumptions by speaking to real customers and internal sales. Ask them about their hobbies and interests to inform future content and partnerships. Talk to them and find out what is most important to them in relation to your business.

Identify your goals and the digital marketing tools

Your marketing goals should always align to the fundamental goals of your business. For example, if your business goal is to increase revenue by 20%, a marketing goal that aligns with it could be to generate 50% more leads to contribute to that success.

Irrespective of what marketing goal is being implemented, you must be able to measure the success of your strategy along the way with the right digital marketing tools. A reporting dashboard that quickly determines what works and what doesn’t serve the purpose.

Assess your existing digital channels and assets

Evaluate your existing digital marketing channels and assets to determine what needs to be incorporated into your strategy. Collate and gather what you have, categorize each asset to get a clear picture of your existing owned, earned, and paid media.

  • Owned media: Digital assets such as websites, social media profiles, blog content, or imagery that your brand or company owns.
  • Earned media: Refers to the exposure you earn by word-of-mouth marketing. This can comprise of content you have distributed on other websites, PR work, or the customer experience you have delivered.
  • Paid media: Refers to the channel you spend money on to capture the attention of your buyer personas. For example, Google AdWords, paid social media posts, native advertisements, or any other medium through which you pay in exchange for increased visibility.

Conclusion

Bring all the pieces discussed above together to form a cohesive strategy document. The document must list out the series of actions you are going to take to achieve your goals through online digital marketing.

Why do we need branding guidelines?

Sortd penetrates into the market with a magical tool that assures guaranteed success. Sortd does not budge an inch without running the branding guidelines censor machine. The key to our success lies in ensuring that our clients meet our strong, comprehensive, and standard branding guidelines.

Why is it so important to meet certain branding standards? The answer is simple. Check out our blog on How does branding impact the market?

Let’s dig more into this concept and see if we can mine some gold!

Manufacturers in the market are of two kinds. One section that is fully aware of the digital marketing strategies and its contribution in increasing sales. However, there is another majority that is clueless and unaware of the benefits and advantages that digital maketing can bring to their business. These sections comprise of the small and medium businesses which surprisingly engulf a major portion of the market in India. Ramping up this crowd is a huge challenge which, if taken, can be disastrous and time consuming.

Hence, Sortd! is the go-to place, a one-stop shop for digital marketing solutions. The foundation and starting point for every client request, in Sortd, is to ensure they abide by the branding guidelines. The obvious next questions that crop up are: What are these branding guidelines? Why are they so important?

Branding style guide

Branding guidelines is a style guide that governs the composition, design, and the general look-and-feel of the company’s branding. It dictates the content of a logo, blog, website, advertisement, and other similar marketing collaterals. For example, if you are able to spot a product from a mile away at the grocery store, then, this means that the product has a memorable brand with an increased recall value.

The best brands stick in our brains because their presence is defined by a set or repeated attributes. The logo, fonts, colors, and images are repeated so as to become instantly recognizable. It is this repetition that brings a clear sense of reliability and security.

When you picture the most recognizable and reputed brands, you will learn that you recognize them because of the consistency across the messaging – written or visual – that these brands broadcast. In conclusion, it is absolutely right to say that one of the most important branding guideline is “Consistency”.

Mission statement

Another guideline that builds the reputation and recognition of a brand is its “Mission Statement”. A mission statement ensures that every piece of content you create for your brand is working toward the same goal and, ideally, strives to solve the same problem for your customer. Your mission statement can be any of the following:

Buyer persona

Of what use is your mission statement, logo, blog, website, if you do not know for whom your brand publishes content. Another important guideline is to know your target audience. In other words, a buyer persona – a fictional representation of your ideal customer. This can include details such as your customer’s age, gender, job title, and professional challenges as well.

Understanding your buyer personas allows you to understand the best ways to reach each of your different customer groups, just as you intuitively know how to best reach and speak to different groups of people in your personal life.

Color palette

Color is a powerful communication tool that gets your audience to see what you want them to see, feel what you want them to feel, and do what you want them to do. It plays a key role in determining how a brand is perceived and has the potential to attract the right kind of customers, clients, and blog readers. Some challenging questions many creative entrepreneurs face include:

Sortd guides and provides you with the right answers for all of the above questions. A basic understanding of color psychology and a little creativity gives you the distinct color palette you require.

 No matter what colors you use for your colour palette, make sure you identify their HEX or RGB color codes. These codes consist of numbers and letters to help you recall the exact shade, brightness, contrast, and hue you want associated with your brand, so your colors don’t gradually drift in appearance as you create new content.

Editorial style guide

Nowadays, an editorial style guide is the bread and butter of an authoritative brand.

This component of your brand style guide can have strong implications for your PR team, as well as the people who write articles, scripts, blog posts, and website copy for your company. An editorial style guide’s main job is to commit to an editorial style-book, how to phrase certain products, topics the brand can and cannot write about, and even other companies the brand can and cannot mention. However, a brand’s editorial style guide can also go into much deeper details about your buyer persona: what they like to read about, where they read it, their general reading level, and so on.

Conclusion

All good brands have a great style guide. Creating a simple booklet that catalogs the specific colors, type, logos, imagery, patterns, taglines, etc. of a brand makes sure the brand machine runs smoothly.

How does branding impact the market?

A Brand gives a product what name, fame, recognition, and status gives to a human being. A product with a brand captures the consumer’s attention, leaves a lasting impact, and adds a set of personality traits and attributes such as name, form, shape, size, color, logo, and so on.

Let’s look at the benefits of branding to understand how it impacts the market.

Benefits of Branding

Provides product identity

It is the brand that provides an identity to a product. People remember, purchase, value, and use a product because of its brand. With keen observation, you will notice that it is the brand value that increases the popularity of the product.

Differentiates product from competition

You can differentiate between two similar products by its brand. Products, although similar, are associated with multiple brands. Brand attraction happens based on various parameters such as the look and feel, logo, market value, and so on. Therefore, apart from providing an identity to a product, brand also gives sustainability to a product by differentiating it from other brands.

Increases recall and market value

Of the five sensory organs, visual memory is the most effective, long lasting, and impactful. In other words, a brand that can stimulate visual memory can undoubtedly increase recall. Humans tend to recall products if the brand catches their eye, attention span, and taste buds. Moreover, a brand with an increased recall value automatically attracts a higher market value; it is directly proportional.

Attracts new customers

A strong irresistible brand attracts customers like a magnet. It creates a positive impression of the company in the minds of the customers. Eventually, it is this impression that triggers referrals by word of mouth and as a result, the brand goes viral in the market.

Supports marketing strategies

Implementation of marketing strategies succeeds tremendously with a strong identifiable brand. Strategies like referral marketing, influencer marketing, affiliate marketing, and even advertising succeed only with the support of a strong brand.

Marketing strategies require an identity to promote and the brand is what gives an identity to the product.

Provides scope for business expansion

Business expansion is seamless with a reputed brand. New products can be easily aligned into the product mix of the same brand thereby kick starting the marketing and sales of new products. As a result, the goodwill of an existing brand percolates to its future off springs.

Conclusion

Sortd ensures that its stakeholders go through the branding exercise to align and articulate the core attributes of the brand. The output enables designers to define how the brand should look, writers to determine how the brand must speak for itself, and vendors to make coherent decisions by themselves.