Content Strategy

Some things might be clinched, but still very effective. Hear this out once again, content is the king. In fact, it is the entire kingdom! Content strategy is the path with which the brand reaches its consumer at any stage of the marketing funnel, alternating between full blown facts to simply fun, meeting the consumer at relevant touch points. 

As a digital-first agency, SORTD strives to be a step ahead with its social listening skills and deliver AHAA moments for our clients. We have so far been able to manage the sweet juggle of appealing to the consumer’s logic and moving him/her enough to make that emotional buying decision, PHEW!

Content Buckets
Brand Tagline
Short Form Content
Content Writing
Consumer Persona
Long Form Content

Content Strategy FAQs

A content strategy is a comprehensive plan that outlines how content will be created, published, and managed to achieve specific business goals. It encompasses everything from content creation and distribution to audience targeting and performance measurement. A solid content strategy is vital for your brand because it ensures that your content efforts are aligned with your overall objectives, helps you stand out in a crowded digital landscape, builds trust and credibility with your audience, and ultimately drives meaningful engagement and conversions.

A well-executed content strategy can significantly enhance your brand's online presence in several ways. It will help you consistently deliver valuable and relevant content to your target audience, which improves your visibility and authority in your industry. By understanding your audience's needs and preferences, you can tailor your content to resonate with them, driving increased engagement and loyalty. A content strategy also helps you optimize your content for search engines, improving your website's visibility and driving organic traffic. Ultimately, a strong online presence translates to increased brand awareness, customer trust, and ultimately, business growth.

Our agency follows a meticulous process to develop a customized content strategy for your brand. We start by conducting in-depth research into your target audience, industry trends, and competitor landscape. This helps us identify opportunities and develop a deep understanding of your brand's unique value proposition. We then work closely with you to define clear objectives and KPIs that align with your business goals. Based on this foundation, we craft a content strategy that outlines the types of content to create, the channels to distribute it, and the tactics to measure its performance. Throughout the process, we prioritize collaboration and transparency to ensure that the final strategy reflects your brand's voice and vision.

Measurement is a crucial aspect of any content strategy, and we employ a range of metrics to track its success. These metrics may include website traffic, engagement rates, lead generation, conversion rates, and ROI. By regularly analyzing these metrics, we can identify what's working well and what areas need improvement, allowing us to refine our approach over time. As for results, the outcomes of a content strategy can vary depending on factors such as your industry, target audience, and objectives. However, common results include increased website traffic, improved search engine rankings, higher engagement on social media, and ultimately, greater brand visibility, authority, and revenue. Our goal is to deliver tangible, measurable results that contribute to your brand's long-term success.

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We would love to hear more about your brand.

Building Brands is Madness & we at SORTD put a method to that madness.

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