Email marketing involves sending commercial messages to a group of people, via email. These messages can include promotional content, newsletters, updates, product announcements, and more. Email marketing is one of the most effective ways for businesses to engage with their audience, nurture leads, drive conversions, and build brand loyalty.
To automate the email marketing process, businesses utilize email marketing automation platforms or software. These platforms allow marketers to create and schedule email campaigns, segment their audience based on various criteria such as demographics or behavior, personalize email content, and track campaign performance metrics.