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We specialize in creating targeted, data-driven campaigns.

Search Engine Marketing With Full-Funnel Approach

Search engines are the best way to connect with qualified, ready-to-buy leads. But researching keywords, optimizing website pages, creating content, and managing paid search campaigns takes time, resources, and expertise. Also, if your SEO strategy is ineffective, it can be months before you realize that something is wrong and make the necessary adjustments.

SORTD! is a search engine marketing company that specializes in creating targeted, data-driven campaigns. We build search engine campaigns from scratch or can audit and retool existing campaigns that have been proven ineffective. Our search engine marketing services allow your business to grow its presence on search results faster while targeting the keywords that will get you the best return on investment. Whether you are an e-commerce website looking to drive more organic sales, or a SaaS company in a competitive space, we can help your organization to get real results.

How it works

Research and Granular Targeting

First, we gain an understanding of your business and the products or services you sell. Then we look at the PPC landscape your company faces, analyzing your current paid efforts and closely inspecting what your competitors are doing. We also perform in-depth research on relevant and cost-efficient keywords, identifying both regular and long-tail keyword opportunities. We are very granular in our approach to drive performance. We structure the campaigns based on Single Keyword Ad Groups (SKAGs) for keywords that drive 80-90% of the traffic, and usage of niche keywords for paid search campaigns. For display campaigns, we research and identify specific sites that are frequented by your target audience.

Precise Targeting

We make sure that the search ad is perfectly customized to the keyword being searched and also ensure that the ad’s messaging matches the messaging on the landing page via dynamic keyword insertion. Additionally we create multiple ads in campaigns to avoid audience fatigue and test different offers, designs and messaging.

Testing and Optimization

We A/B testing of custom landing pages and Google ads to drive consistent improvement in conversion rates. Optimize campaigns on the basis of end-to-end attribution — what keywords, ads, devices, landing pages, campaigns, targeting , etc., are leading to the best quality leads.

Analytics and Reporting

Track and measure data across all activities that we perform across all channels. Analyze data and make appropriate changes to our strategies to increase overall campaign effectiveness and meet goals. Create monthly reports that give you a breakdown of performance and extract actionable insights. These insights will include changes in strategy for our AdWords campaigns, as well suggestions for other paid channels that we believe would generate results.
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