Search Engine Marketing With Full-Funnel Approach
Search engines are the best way to connect with qualified, ready-to-buy leads. But researching keywords, optimizing website pages, creating content, and managing paid search campaigns takes time, resources, and expertise. Also, if your SEO strategy is ineffective, it can be months before you realize that something is wrong and make the necessary adjustments.
SORTD! is a search engine marketing company that specializes in creating targeted, data-driven campaigns. We build search engine campaigns from scratch or can audit and retool existing campaigns that have been proven ineffective. Our search engine marketing services allow your business to grow its presence on search results faster while targeting the keywords that will get you the best return on investment. Whether you are an e-commerce website looking to drive more organic sales, or a SaaS company in a competitive space, we can help your organization to get real results.
How it works
Research and Granular Targeting
First, we gain an understanding of your business and the products or services you sell. Then we look at the PPC landscape your company faces, analyzing your current paid efforts and closely inspecting what your competitors are doing. We also perform in-depth research on relevant and cost-efficient keywords, identifying both regular and long-tail keyword opportunities. We are very granular in our approach to drive performance. We structure the campaigns based on Single Keyword Ad Groups (SKAGs) for keywords that drive 80-90% of the traffic, and usage of niche keywords for paid search campaigns. For display campaigns, we research and identify specific sites that are frequented by your target audience.